Yandex & Fenerbahçe partnership agreement was officially announced on the 14th of August 2015. It was a groundbreaking deal for both the digital and sports industries. Using a performance-based business model, the campaign has been really successful whilst inspiring other organizations&foundations to build partnerships with Yandex.
Important notes on the football club partnership:
- Includes the three major Turkish football clubs (FB,GS, BJK)
- Currently, Fenerbahçe is the football club that drives the most public attention for this campaign
- Yandex search market share has reached nearly 8% (according to Yandex Metrika stats)
- Other products of Yandex have also seen benefits in terms of daily audience and installation numbers
- Increased brand sympathy among neutral Internet users
-Yandex Generic Browser: https://browser.yandex.com.tr/
-Yandex-FB Browser: https://browser.yandex.com.tr/fb/
-Yandex-GS Browser: https://browser.yandex.com.tr/gs/
-Yandex-BJK Browser:https://browser.yandex.com.tr/bjk/
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