Saturday, September 12, 2015

Yandex & Fenerbahçe Partnership












Yandex & Fenerbahçe partnership agreement was officially announced on the 14th of August 2015. It was a groundbreaking deal for both the digital and sports industries. Using a performance-based business model, the campaign has been really successful whilst inspiring other organizations&foundations to build partnerships with Yandex.

Important notes on the football club partnership:

  • Includes the three major Turkish football clubs (FB,GS, BJK)
  • Currently, Fenerbahçe is the football club that drives the most public attention for this campaign
  • Yandex search market share has reached nearly 8% (according to Yandex Metrika stats)
  • Other products of Yandex have also seen benefits in terms of daily audience and installation numbers
  • Increased brand sympathy among neutral Internet users


-Yandex Generic Browser: https://browser.yandex.com.tr/
-Yandex-FB Browser: https://browser.yandex.com.tr/fb/
-Yandex-GS Browser: https://browser.yandex.com.tr/gs/
-Yandex-BJK Browser:https://browser.yandex.com.tr/bjk/


1 comment:

  1. Interesting Article. Hoping that you will continue posting an article having a useful information. Beşiktaş haberleri

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